These terms govern the use of anverse.media and the paid media services provided by AnVerse. Sections 1 to 4 apply to anyone visiting the site. Sections 5 onward apply once an engagement begins.

1. Who you are contracting with

AnVerse is the trading name of Carlos Fernando Ornelas Orozco, a sole proprietor based in Cuautitlán, Estado de México, Mexico. Contact: carlos@anverse.media.

2. Using this site

You may read, share and reference the content here. You may not scrape it at scale, republish it as your own, attempt to breach its security, or use the contact form to send unsolicited commercial messages.

3. Content ownership

The text, code, visual identity, illustrations and case descriptions on this site belong to AnVerse. The client names and results shown are published with the knowledge of those clients; their trademarks remain theirs.

4. What the site is not

Everything published here is general commentary on paid media, not advice for your specific account. Figures from past work describe what happened in those accounts, under their conditions. They are not a forecast and not a promise. Nothing on this site creates a client relationship — that begins only with a signed agreement.

5. Services

AnVerse provides paid media management, analytics and tracking implementation, conversion and product feed work, and diagnostic audits, across Google Ads, Meta Ads and Microsoft Advertising.

The specific scope of any engagement is defined in a written proposal. Work outside that scope is quoted separately before it starts.

6. Fees and payment

• Fees are set out in the proposal for your engagement and are quoted in US dollars unless agreed otherwise.
• Retainers are billed [[BILLING CYCLE — e.g. monthly in advance, on the first business day]].
• Payment is due within [[PAYMENT TERM — e.g. 15 days]] of the invoice date.
• Fees cover management and implementation work only. Advertising budget is paid by you directly to the platforms and is never invoiced through AnVerse.
• Third-party tools required for the work are quoted in advance and paid by you unless the proposal states otherwise.
• Work may be paused on accounts more than [[GRACE PERIOD — e.g. 15 days]] overdue, after written notice.

7. Term and termination

Engagements run month to month with no minimum lock-in unless the proposal says otherwise. Either side may end the engagement with [[NOTICE PERIOD — e.g. 30 days]] written notice.

On termination: fees for work already delivered remain payable, access credentials are returned or revoked, and you keep everything built inside your own accounts.

An engagement may be ended immediately, by either side, for material breach, for a request to do something unlawful or against platform policy, or where continuing would require misrepresenting results.

8. What each side is responsible for

AnVerse will

• Perform the agreed work with professional care and current platform practice
• Report what the numbers actually show, including when the news is bad
• Keep your account data and commercial information confidential
• Say so plainly when a problem falls outside paid media, even when that ends the engagement

You will

• Provide timely access to the ad accounts, analytics properties and site required
• Fund the advertising budget directly with the platforms
• Ensure the products, claims and landing pages advertised are lawful and accurate
• Give feedback and approvals within a reasonable time, since delays affect results
• Tell me about other parties making changes to the same accounts

9. No guarantee of results

Paid media results depend on your offer, pricing, market, competitors, seasonality, site experience and platform algorithms — most of which are outside my control. AnVerse commits to the quality and diligence of the work, not to a specific ROAS, cost per acquisition, revenue figure or lead volume. Any projection discussed is an estimate based on available data, never a warranty.

10. Third-party platforms

The work depends on platforms operated by Google, Meta, Microsoft, Shopify and others. Their policies, pricing, features and account decisions are theirs alone. AnVerse is not responsible for account suspensions, policy changes, outages, API changes or data loss caused by those platforms, though I will help resolve such situations as part of the engagement.

11. Confidentiality

Each side will keep the other's non-public commercial information confidential, during the engagement and after it ends. AnVerse may reference the engagement and its results publicly in aggregate or anonymised form; naming you or publishing your specific figures requires your consent, which can be withdrawn.

12. Intellectual property in the work

Campaign structures, tracking implementations, feeds, ad copy and documentation created for you inside your accounts are yours once the corresponding fees are paid. Templates, frameworks, scripts and internal methodology that AnVerse brings to the work stay with AnVerse and may be reused elsewhere.

13. Limitation of liability

To the extent permitted by law, AnVerse's total liability arising from an engagement is limited to the fees you paid in the [[LIABILITY WINDOW — e.g. three months]] preceding the event giving rise to the claim. Neither side is liable for indirect, incidental or consequential loss, including lost profits or lost business opportunity.

Nothing here limits liability for fraud, wilful misconduct, or anything else that cannot lawfully be limited.

14. Privacy

How personal data is handled is described in the privacy notice, which forms part of these terms.

15. Changes

These terms may be updated. The version in force for an active engagement is the one in effect when the proposal was signed, unless both sides agree in writing to a newer one. Site visitors are governed by the version published here.

16. Governing law

These terms are governed by the laws of Mexico. Disputes are subject to the competent courts of Estado de México, with both sides waiving any other jurisdiction they might otherwise be entitled to. Nothing prevents either side from trying to resolve a disagreement directly first, which is normally faster and cheaper.