SELECTED WORK
Both clients are anonymized. Every figure below is platform reported and the underlying reporting is available on request. Each case includes the part that did not work, because a case study without one is an advertisement.
Shopify · United States · 16 months
Already profitable and stuck at a spend level nobody wanted to move off. I cut the geographies that never paid for themselves, rebuilt Google as full funnel, and opened Meta and Bing. Spend more than tripled and efficiency went up instead of down.
982% → 2,050%
ROAS
223 → 1,278
Monthly purchases
$2,021 → $6,989
Monthly spend
16 months
Engagement
Lead generation · United States · in progress
The dashboard reported 981 conversions and not one of them was a lead. Conversion actions were firing on pageviews and impressions while the account paid for traffic from other countries. I rebuilt the measurement first, then the account around it.
981
False conversions cleared
11
Tracked contact requests
2
Signed tenants
314 → 194
Keywords on broad
Twenty locations · Mexico · 24 months
Twenty branches on a budget that would not cover one campaign in a national account. Measured the way an e-commerce account gets measured, it produces nothing. Measured by what a local buyer actually does, it produces nearly five hundred actions a month, and it has done so for two years.
495
Actions per month
25
Per location
188
Contact requests
24 months
Engagement